Vote with Your Dollar
By Emily Huseman
You click “ship.” You swipe your card at the store. Has the money you just spent gone to purchasing a new dress, or has it just funded an abortion?
On May 2nd, 2022, the draft Supreme Court opinion that would overturn Roe v. Wade, the landmark 1973 case that legalized abortion nationwide, was leaked.
With this victory for the pro-life movement, fashion labels’ pro-abortion activism came under new scrutiny.
Before the Dobbs decision, most fashion brands were relatively secretive about their contributions to the abortion industry. Only pro-life organizations and conservative think tanks traced their spending, which they found often went to Planned Parenthood.
After Roe was reversed, however, almost overnight, fashion brands went from keeping their financial support for abortion concealed to advertising it like it was the long-awaited release of their line’s next season.
Eager to gain more brownie points on the woke scoreboard, these brands, such as Levi Strauss & Co, spun the narrative that killing innocent lives in the womb is women’s healthcare.
In a company statement two days after the leak, Levi wrote: “Given what is at stake, business leaders need to make their voices heard and act to protect the health and well-being of our employees. That means protecting reproductive rights.”
The language sounded as if the blue jeans company was trying to solve world hunger or provide clean water in a third world country. The truth behind this façade is that Levi’s denim is promoting a culture of deaths, not healthcare. Healthcare helps the patient. Abortion always aims to end the life of a child. If it fails to do so, it is considered an unsuccessful procedure.
In addition to pledging money to abortion clinics, many fashion brands promised to cover their employees’ travel expenses to obtain abortions. Gucci proudly announced that it would provide “travel reimbursement to any U.S. employee who needs access to healthcare not available in their home state.”
Much like Levi, Gucci is applying a cost-benefit analysis, not a moral one. It is in the company’s best interest to keep its female employees productive and efficient. Abortion is cheaper than multi-month maternity leave. No baby? No problem. Let’s face it: Gucci profits off of its female employees’ abortions.
This is Biden’s America, where worker shortages still persist. Providing female employees abortion coverage will return them to the office much faster than if they gave birth.
While elections only happen every few years in November, shoppers can vote every day with their dollar. Although it is hard to avoid spending money at pro-abortion companies, it is extremely important to be conscious of the power you have in your purse.
A good way to start voting with your wallet is to research the companies you currently shop at to see their stances on abortion. If the product isn’t a necessity, start eliminating the shops that are anti-life. Culture of Life 1972, the first pro-life fashion brand, is one small business that exists just for this reason. Instead of giving back to Planned Parenthood, COL1972 gives 100 percent of its net profits to supporting women at crisis pregnancy centers. Adding Conservateur merch to your closet, like our Make America Hot Again hat, is another great way to wear clothes from a brand that unapologetically defends the unborn.
