Lara Trump’s New Apparel Line Blends Fashion with Fitness
By Claire Kenney
Lara Trump is a force in and outside politics. Most recently she served as Republican National Committee co-chair, playing a pivotal role in President Trump’s election.
Lara is also an incredible athlete. She’s a biker, a runner, a former cheerleader, and a CrossFit legend.
On her podcast, The Right View with Lara Trump, she said physical education was one of her most valued classes in school, where she also played almost every sport. Her athletic prowess is a source of great pride for the family, including her father-in-law.
In a December press conference, Trump touted Lara’s strength and skill.
“Even her workout routines are through the roof,” he said. “She lifts 150 pounds. She’s a bad example for men and women’s sports ‘cause I wouldn’t be able to beat her I don’t believe.”
On social media, Lara often shares her workout routines, often incorporating push ups, planks, and pull-ups. She has dedicated so much of her life to fitness, so it was only fitting that she launch her own athletic line, Lara Trump. Versatile, patriotic, and chic, it should inspire your workout wardrobe for these next four years and beyond.
The brand carries daily wear that serve many functions and settings, including the gym, the school pick-up, the coffee shop, or the grocery store. It is fitness-focused yet mindful of the multi-faceted lives that women lead.
When Lara created the label, she had empowerment in mind. In an interview with The Trump Organization, Lara detailed how she starts every day with a workout.
“As an athlete for my entire life, I have always appreciated the way that exercise can affect everything from your physique to your mood,” she said. “I make it a point (although it’s often a very early point) to start my day with exercise.”
The brand currently has three collections: the America collection, the No Days Off collection, and the HERO collection. American-made, each collection has a distinct design that will keep you moving through all of life’s busy activities and adventures.
THE AMERICA COLLECTION
With a hat, leggings, bra top, and oversized muscle tees, the activewear in the America collection is an ode to the exceptionalism of this country. The collection leans on red, white, and blue and some patriotic emblems such as the American flag. Other pieces feature a red, white, and blue ombré for a modern spin on the national colors.
THE NO DAYS OFF COLLECTION
This collection leans into slick and classic neutrals such as tan, black, and white for a more muted but still powerful look. No Days Off features crop tees, a bra top, a hat, and leggings. It embodies a go-getter attitude, the mark of “those who push limits every day without compromise,” according to the website.
THE HERO COLLECTION
This gorgeous collection is packed with color, blending vibrant hues that celebrate the dynamism of women and all that they’re capable of. Lara told the Daily Mail that the collection was inspired by her childhood cartoon hero She-Ra Princess of Power because this character taught Lara that she “could do anything the guys could do.” Like Lara’s line, She-ra’s Pegasus donned pink, blue, yellow, and orange. The collection includes a bra top and leggings.
Lara’s line is a fresh, stylish, and America-tributing perspective on women’s active wear that champions female might and agility in all the amazing feats they tackle each day.
Claire Kenney is a writer based in Chicago. A member of Trump International Hotel & Tower Chicago’s fitness club, she writes on a wide-array of lifestyle topics, including health, beauty, and fitness. She earned her MBA at the University of Notre Dame and was accepted to the Forbes Communications Council.